Time management for freelancing life

Time management for freelancing life

Time management for freelancing life

There are thousand upon thousand written articles about time management. The biggest challenge is getting all the work done in the amount of time given by a work day. Everybody has a recipe and some are more “tasty” and others just plain suck.

After reading avidly everything that passed my eyes about time management, I thought to put the best advises into an article so that they will inspire even more people.

Lack of focus? here’s how to get back to productive mode

Freelancing means working outside an office space and making your own schedule. Some days you pull 10 to 12 hours, other days you can barely get one task done. This happen to all of us and it is a natural way to distress the mind. But getting back in the game can’t take forever so here is what you need to do:

1. Keep a list of TO DO every day or every week

If you are a gadget lover, then an online list kept on Wunderlist, Trello or Evernote that you access on your smart phone will come in handy. Fill in all the tasks that you need to do every week and write in the new ones that come up every day. After a task is done at the end of the day, you can have the satisfaction of writing them off the list.

If you are a pen and paper type of person, then a yellow pad or an agenda will help. Keep them close to you when working and after a task is done you can cross it over with a green marker. Read More…

Introducing Facebook authorship for bloggers


Since the demise of Google Authorship last year, bloggers have been neglected by important websites around the web. Facebook has been listening to this complaints and gives authors and publishers a way to indicate the author profile or publishing page for any given piece of content.

Implementing Facebook authorship is relatively simple and it requires just a little intervention in the settings menu on your blog.

The great advantage here is  that you can attach a name to any shares of  the content on Facebook that allows viewers to see the author and potentially follow them. Read More…

Historical optimization is the secret for a succesful blog

You’ve written blog posts for some time now. Every post is well researched, careful edited and promoted to your audience. Some articles will hit the sweet spot but some will not. Those top articles that will, are the backbone of your blog and bring an important piece of traffic.

Historical optimization is the secret for a succesful blogEver green content is the type that is always useful and can be published without having an expiration date. All you have to do is take a look at your top posts, dust them off and publish them again, right?

Read More…

Increase your productivity as a social media manager

As a social media consultant I do a lot of work in managing social accounts. At first I had a few tools to help me out but in time and after reading the “wise ones” in this industry I discovered that the best way to find great content is to set up tools that bring that content to you and you just have to curate it.

So, to better understand this here is an infographic from Quick Sprout explaining how this strategy works: Read More…

GIF maker apps for Facebook

On 29th May Facebook welcomed a new type of visual content, the animated images also know as GIFs. Currently available for users, the GIFs may change the way things look in the news feed.

Animated GIFs became very popular on webpages like Tumblr or Reddit where you can find a wide range of subjects to share on your networks, but you can make your own animated images with one of the many free GIF maker apps available for your iPhone or Android device, and then share them instantly on Facebook and other social media channels.

For those who want a quick way to animate a picture, here is a list of free apps for every type of user. Read More…

Conversion Pixel Types in Facebook Ads

Facebook comes with a set of conversion pixels you can install on a website.

Conversion Pixel Types in Facebook Ads

Conversion Pixel Types in Facebook Ads

Since Facebook does not give too many details about what conversion pixel goes on what type of action, in this article you will find more about each one of them.

The 6 types of conversion pixels are:

1. Checkout

Used on e-commerce sites to count sales. I also used it for sending a request form for a service or product instead of leads conversion pixel. This one is the basic type and it fits in most cases. Read More…

5 tips to optimize your Facebook ads campaign

Do you want to get the most of your budget? Testing, testing, testing is a general piece of advice for Facebook ads and you need more?

Nod YES and continue reading some of the best tips I’ve got so far:

1. Create ad pictures according to Facebook size recommendation

The best size for your image will vary based on the type of ad you are creating. Be sure to consult Facebook’s Official Ads Guide to find the optimal size. This way your ad will look good on every type of display (mobile & web). Read More…

5 copywriting tips for SEO

After writing my 10 best tips of copywriting in Social media I found a great article that presents the other side of the story: copywriting tips for SEO.

1. Bucket brigade

Wait, what?

Yes, you read it well. In the content body it looks something like this:

That little word group captivates you to read more. That means spending more time on the page which sends out the message that the page is interesting resulting in higher google ranking. If you abandon as soon as you got there it will impact it negatively by lowering the ranking. So, keep it shot, sprinkle some buckle brigades around and see the huge difference it makes. Read More…

Social media posts: text length & picture size

In social media there are two things you always have to keep in mind: text length and picture size for each channel you use. To keep things simple I prefer having an infographic for each of them to consult every time I need some guidance.

Here are the only two infographics you need to know:

Optimal length of a social media update

Read More…

Online advertising for restricted content

It takes quite some skills to get the best results for a given budget, but the task is even harder if you cannot advertise your products at all. Still there are options even in the online advertising for restricted content.

First of all, in this article I want to share with you all the challenges that I encountered for one of my clients – an electronic cigar online shop.


Online advertising for restricted content

The challenge

A new brand and shop on the electronic cigar & accessories market that has to make a name for itself, but the advertising options are very limited especially for a local business. Its competitors are offline small boutiques that count on small prices and poor quality products. Even if you barely make a profit to be competitive is still hard to get ahead. Read More…

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