Social media image size 2016 update

Pin it or bookmark it! And always have this cheat sheet around to check it the images you are using on Facebook, Twitter, Linkedin and so on, are the right size to fit the profile.

Quick preview

Facebook Image Sizes

  • Cover photo: 815 px wide by 315 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 627 px tall

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Introverts in a business world

Introverts are drained by social encounters and energized by solitary, often creative pursuits. Their disposition is frequently misconstrued as shyness, social phobia or even avoidant personality disorder, but many introverts socialize easily; they just strongly prefer not to… – Psychologytoday.com


What do Warren Buffet, Bill Gates, and Mark Zuckerberg all have in common? In addition to being some of the most successful entrepreneurs in the world, all three are introverts. The definition above makes us think that introverts just like sitting alone, but apparently they use this alone time better than most of us. The surprise comes from the fact that in this fast pace world, introverts seem to thrive when others struggle to keep up.

Wonder why?

Being an introvert is something that many don’t know from the start. Is just a personality trait at the opposite end of the spectrum where extroverts are. Being an introvert is not something bad that you should try to cover up, and comes with a lot of great qualities if you are willing to act on them. Read More…

Facebook ads finder

Facebook ads finder

Facebook ads finder

Did you know that there is an online tool that can look up Facebook ads?

It is easy to use and brings up ads from advertisers, certain keywords, URL and more…

Find more about this wonderful Facebook ads finder tool at Ad Espresso here.

I use this tool to do my research before launching a campaign for a new client. So if I need to set up a campaign for a clothing store, I need to get some top-notch inspiration from big brands on the same target audience as my client. Read More…

Increase your productivity as a social media manager

As a social media consultant I do a lot of work in managing social accounts. At first I had a few tools to help me out but in time and after reading the “wise ones” in this industry I discovered that the best way to find great content is to set up tools that bring that content to you and you just have to curate it.

So, to better understand this here is an infographic from Quick Sprout explaining how this strategy works: Read More…

5 tips to optimize your Facebook ads campaign

Do you want to get the most of your budget? Testing, testing, testing is a general piece of advice for Facebook ads and you need more?

Nod YES and continue reading some of the best tips I’ve got so far:

1. Create ad pictures according to Facebook size recommendation

The best size for your image will vary based on the type of ad you are creating. Be sure to consult Facebook’s Official Ads Guide to find the optimal size. This way your ad will look good on every type of display (mobile & web). Read More…

5 copywriting tips for SEO

After writing my 10 best tips of copywriting in Social media I found a great article that presents the other side of the story: copywriting tips for SEO.

1. Bucket brigade

Wait, what?

Yes, you read it well. In the content body it looks something like this:

That little word group captivates you to read more. That means spending more time on the page which sends out the message that the page is interesting resulting in higher google ranking. If you abandon as soon as you got there it will impact it negatively by lowering the ranking. So, keep it shot, sprinkle some buckle brigades around and see the huge difference it makes. Read More…

Social media posts: text length & picture size

In social media there are two things you always have to keep in mind: text length and picture size for each channel you use. To keep things simple I prefer having an infographic for each of them to consult every time I need some guidance.

Here are the only two infographics you need to know:

Optimal length of a social media update

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Facebook Ads or Google Adwords?

Facebook Ads or Adwords? They are not the same and comparing them is like comparing apples and oranges. But there is a way to find out what is best for you at the moment, especially if you don’t have the budget for both.

Here are the benefits for both advertising tools, regarding reach, targeting options and mobile advertising. Check out the infographic below:  Read More…

10 best tips of copywriting in social media

Copywriting is salesmanship in print, not clever wordsmithing – this is the cardinal rule known by every worth-mentioning copywriter that has ever lived. It’s hard to explain it better than this, but if you can’t explain it simple than you don’t understand it well enough. Having this in mind, you can move to 10 best tips of copywriting in social media.

#1 Writers block is cured with research

This means that for every subject you write content for, you need to do as much research as possible.

“The best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use”. – Source

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Social media on a niche – Real Estate

Talking about social media looks easy from the outside. The tricky part is customizing all the general knowledge for a new client. This can be done by making a plan from scratch based on previous experiences – if you have it 🙂 – or the best tool for starters – research.

Regarding real estate we all made a transaction. Bought, rented or sold a place. But what about setting up a Pinterest account or what to post on Instagram? Here are the best articles I found on this topic that I know you will find useful or a good starting point for your strategy.

Prima-Casa-fonduri-1024x640

Social media for real estate industry

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