Using hashtags on Twitter, Instagram, Google+, Pinterest, Facebook, Tumblr and Flickr

Using hashtags

I know you have been asked about the impact of hashtags and how to use them. You may know the basics but here you can find some new things that might help you in the future.

Thanks to MOZ blog for the great inspiration!

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Corporate blogging 101

Corporate blogging

Wish I knew this before I started writing my first article. Better later than never, so here are the best answers for any question you might have about your B2B blog.

  1. How many posts do you need to publish before you launch your blog?

    – You shouldn’t wait to launch your blog. As soon as you release your first post, you should launch.

  2. How often should you blog?

    – The more often you blog, the more traffic you will get. Try to blog at least once a week. Keep in mind, though, consistency is more important than frequency. If you decide to blog only once a month, that’s fine — just stick with it.

  3. What blogging platform should we use?

    – I recommend WordPress. It will save you both time and money. That way you don’t need engineers to make changes for you.

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Customer psychology – What people think about you

We measure the success of a website in key figures like traffic, conversions, new leads and so on. But behind these numbers there are real people searching for something and they might want your services or products if you know how to sell it to them.

Customer Psychology

 

Recently I found an article about how people think of what you are selling. At any given moment you are visited by:

  • People who will instantly buy
  • People who will never buy
  • And there are the sideliners

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3 tips on growing your social audience

The first sign of a good online marketing strategy is that your audience responds to your content. This means a growing reach, engagement and number of new fans or followers. After this, next come the leads and finally, sales. This is what any social media manager wants to see. But the road is not so smooth.

Growing the social audience

Here are some tips on what to do when you feel stuck in bringing new fans and growing that social audience.

1. Each channel needs a different recipe

So you have 3 or 4 channels to manage for a client. Do you publish the same message on Facebook, Twitter and G+? If a message might work for Facebook and G+ it may not fit Twitter, literally. So each channel needs its own tailored message type, photo and time of publishing.

There is no general rule of thumb that can work for everybody, so you must understand the network, it’s dynamics and look at what others do there. Look at the competition, look at influencers and try to pick up what they do well and replicate it to your own page. Testing new ideas every month is the key to stay ahead.

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