Facebook ads finder

Facebook ads finder

Facebook ads finder

Did you know that there is an online tool that can look up Facebook ads?

It is easy to use and brings up ads from advertisers, certain keywords, URL and more…

Find more about this wonderful Facebook ads finder tool at Ad Espresso here.

I use this tool to do my research before launching a campaign for a new client. So if I need to set up a campaign for a clothing store, I need to get some top-notch inspiration from big brands on the same target audience as my client. Read More…

Social media ad size chart [infographic]

Social-Media-Ad-Sizes-Infographic-2015

Social media ad size chart

My most recent project is a Facebook Ads training course in which I teach the client all about FaceAds and what are the most powerful features. At the end of the course I gave a set resource sites for pic sizes, tips & tricks but I found myself without a good visual about a social media ad size chart.

Finally I found it on  Bannersnack.com and is very good to have at hand or bookmarked in the browser you use.

In short it talks about:

FACEBOOK

  • use a clear call to action – you have a special button for this so no need to put it on the picture
  • careful with the 20% text rule – better to test the pic than redo the whole campaign if it gets rejected

LINKEDIN

  • time is money and business people know it best – give people a reason to pay attention to the ad
  • monitor interaction – especially click-through-rate

PINTEREST

  • promote the best pins from your account
  • keep in mind pic sizes so the image looks good even when you click on it

Read More…

Increase your productivity as a social media manager

As a social media consultant I do a lot of work in managing social accounts. At first I had a few tools to help me out but in time and after reading the “wise ones” in this industry I discovered that the best way to find great content is to set up tools that bring that content to you and you just have to curate it.

So, to better understand this here is an infographic from Quick Sprout explaining how this strategy works: Read More…

GIF maker apps for Facebook

On 29th May Facebook welcomed a new type of visual content, the animated images also know as GIFs. Currently available for users, the GIFs may change the way things look in the news feed.

Animated GIFs became very popular on webpages like Tumblr or Reddit where you can find a wide range of subjects to share on your networks, but you can make your own animated images with one of the many free GIF maker apps available for your iPhone or Android device, and then share them instantly on Facebook and other social media channels.

For those who want a quick way to animate a picture, here is a list of free apps for every type of user. Read More…

5 tips to optimize your Facebook ads campaign

Do you want to get the most of your budget? Testing, testing, testing is a general piece of advice for Facebook ads and you need more?

Nod YES and continue reading some of the best tips I’ve got so far:

1. Create ad pictures according to Facebook size recommendation

The best size for your image will vary based on the type of ad you are creating. Be sure to consult Facebook’s Official Ads Guide to find the optimal size. This way your ad will look good on every type of display (mobile & web). Read More…

5 copywriting tips for SEO

After writing my 10 best tips of copywriting in Social media I found a great article that presents the other side of the story: copywriting tips for SEO.

1. Bucket brigade

Wait, what?

Yes, you read it well. In the content body it looks something like this:

That little word group captivates you to read more. That means spending more time on the page which sends out the message that the page is interesting resulting in higher google ranking. If you abandon as soon as you got there it will impact it negatively by lowering the ranking. So, keep it shot, sprinkle some buckle brigades around and see the huge difference it makes. Read More…

Social media posts: text length & picture size

In social media there are two things you always have to keep in mind: text length and picture size for each channel you use. To keep things simple I prefer having an infographic for each of them to consult every time I need some guidance.

Here are the only two infographics you need to know:

Optimal length of a social media update

Read More…

Facebook Ads or Google Adwords?

Facebook Ads or Adwords? They are not the same and comparing them is like comparing apples and oranges. But there is a way to find out what is best for you at the moment, especially if you don’t have the budget for both.

Here are the benefits for both advertising tools, regarding reach, targeting options and mobile advertising. Check out the infographic below:  Read More…

10 best tips of copywriting in social media

Copywriting is salesmanship in print, not clever wordsmithing – this is the cardinal rule known by every worth-mentioning copywriter that has ever lived. It’s hard to explain it better than this, but if you can’t explain it simple than you don’t understand it well enough. Having this in mind, you can move to 10 best tips of copywriting in social media.

#1 Writers block is cured with research

This means that for every subject you write content for, you need to do as much research as possible.

“The best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use”. – Source

Read More…

Social media on a niche – Real Estate

Talking about social media looks easy from the outside. The tricky part is customizing all the general knowledge for a new client. This can be done by making a plan from scratch based on previous experiences – if you have it 🙂 – or the best tool for starters – research.

Regarding real estate we all made a transaction. Bought, rented or sold a place. But what about setting up a Pinterest account or what to post on Instagram? Here are the best articles I found on this topic that I know you will find useful or a good starting point for your strategy.

Prima-Casa-fonduri-1024x640

Social media for real estate industry

Read More…

Next Posts

Subscribe to my blog