Facebook referral links in Google Analytics

For some time I’ve been seeing an interesting type of referral from Facebook in Analytics – l.facebook.com and lm.facebook.com. You may know the other versions of traffic links, facebook.com and m.facebook.com and you could see that the first is from website traffic and the second is from mobile traffic. But what about the first two referral links?


Referral links

Here is one way of seeing things:

The web world is full of spam sites and like most other platforms Facebook works hard to combat it and keep the ordinary, honest surfer safe. One of the tools it uses is called the link shim. When you click on a link in Facebook, the link shim checks the URL against a regularly updated list of malicious sites. If one is detected, the shim will display an interim page that is designed to protect or warn people visiting the site, whether they are accessing it from their browser or email. The link shim address is also used to protect any personal identifying information from 3rd party sites.

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Using hashtags on Twitter, Instagram, Google+, Pinterest, Facebook, Tumblr and Flickr

Using hashtags

I know you have been asked about the impact of hashtags and how to use them. You may know the basics but here you can find some new things that might help you in the future.

Thanks to MOZ blog for the great inspiration!

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Corporate blogging 101

Corporate blogging

Wish I knew this before I started writing my first article. Better later than never, so here are the best answers for any question you might have about your B2B blog.

  1. How many posts do you need to publish before you launch your blog?

    – You shouldn’t wait to launch your blog. As soon as you release your first post, you should launch.

  2. How often should you blog?

    – The more often you blog, the more traffic you will get. Try to blog at least once a week. Keep in mind, though, consistency is more important than frequency. If you decide to blog only once a month, that’s fine — just stick with it.

  3. What blogging platform should we use?

    – I recommend WordPress. It will save you both time and money. That way you don’t need engineers to make changes for you.

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