Customer psychology – What people think about you

We measure the success of a website in key figures like traffic, conversions, new leads and so on. But behind these numbers there are real people searching for something and they might want your services or products if you know how to sell it to them.

Customer Psychology


Recently I found an article about how people think of what you are selling. At any given moment you are visited by:

  • People who will instantly buy
  • People who will never buy
  • And there are the sideliners

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The perks of being a marketer

Some time ago while waiting in line for some take out, I got a call from a telemarketer. The girl presented herself and the company she was representing and asked me if I or someone in my immediate family works in marketing. I answered proudly „I work in online marketing”. She thanked me for my time and hung up.

I’ve been thinking at that moment ever since.

Telemarketer techniques

Today I got another phone call from the bank presenting me their new health insurance. The girl was following a well written script, asking if it ok to record the call and if I have any questions during her presentation to ask her. And she begins her 100th replay for the day, while in the background I could hear something like the busiest day on the stock market. My polite patience was interrupted when the conversation began. After ending her speech she wanted to lock down the deal and convince me to sign up for the program.

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