Introducing Facebook authorship for bloggers

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Since the demise of Google Authorship last year, bloggers have been neglected by important websites around the web. Facebook has been listening to this complaints and gives authors and publishers a way to indicate the author profile or publishing page for any given piece of content.

Implementing Facebook authorship is relatively simple and it requires just a little intervention in the settings menu on your blog.

The great advantage here is  that you can attach a name to any shares of  the content on Facebook that allows viewers to see the author and potentially follow them.
For example:

And at the bottom you can see above the number of shares the name of the author “BY BELLE BETH COOPER”.

And if it’s someone that you’re not already connected with, you’ll see a second line that prompts you to see more from that author by Following them.

This feature is here to empower the  writer and to bring him into the spot light made by their article. So if you are interested in this author and want more content from him you can easily follow them without adding him as a friend. This option comes in handy if you haven’t messed up the privacy settings regarding your followers and for those who cannon add any more friends because Facebook has a 5.000 friends limit.

Implementation

If you use WordPress, you’re likely using WordPress SEO by YOAST which already includes the capability to insert a field for your Facebook Profile URL onto your WordPress user profile, and then use that URL as the article:author tag on authored content.

Here’s how to configure it:

  1. Click on SEO in the left sidebar
  2. Click on the Facebook tab
  3. Check the Add Open Graph meta data checkbox

Next, click on Users in the left sidebar, find your user profile, and then paste your Facebook profile URL in the appropriate field.

If you use other platforms for your site, here are a few guides for major platforms out there.

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