How Not to Kill Your Online Business

Business owners face many difficult challenges, but their ultimate goal in the online business world is to get truckloads of new potential customers to visit their website.

On the other hand, another major goal is to create brand exposure as you grow your company online.

Do you have a plan to spur this growth and build your brand?

Some people have a plan and it works out to be a major success. Others try a few things here and there and fail miserably.

If you’re finding it difficult to grow your business online, or you’ve hit a plateau and branding and website growth is now stagnant, you should avoid the following missteps to prevent the unintentional death and destruction of your online business.

Let’s now take a look at the major pitfalls that you need to avoid.


Do You Track Your Most Important Online Business Metrics?

Business owners often fail to track the most important online metrics for their website, which is the reason why some of them have a tough time finding success.

As far as conversions are concerned, you need to immediately begin tracking things like marketing campaign conversion rates, email subscriber sign-ups, your cost per lead, your website’s lifetime visitor value, customer acquisition costs, and more.

If you begin tracking these metrics and really pay attention to the data, you’ll immediately notice areas that could benefit from serious improvement.

By working hard to test and improve specific aspects of your website, you’ll be able to increase conversion rates tremendously instead of wasting this valuable traffic.

Productivity tracking is also incredibly important.

Are you reaching your greatest levels of productivity throughout the day? Are your employees? Are your freelancers?

As an example, if you’re working on a marketing campaign promoting the top fundraisers for nonprofits, you should track all hours spent working on this project by using an online time clock like Clockspot.

By tracking productivity online, you’ll be able to figure out when your staff is being most effective, when they are least effective, when you personally struggle to produce, and you’ll even figure out your revenue per employee.

Again, once you have access to this information, you can use it to tweak your processes so that you and your team can become even more productive.


Does Your Website Contain Average, Run-Of-The-Mill Content?

One of the fastest ways to kill your online business is to become part of the crowd without sharing content that stands out.

Is your website basically a clone of every other website in your niche?

If so, you are doing your audience a major disservice.

Sure, standard industry related content certainly has its value. But if you really want to make an impression and grow a wide audience, you’ll provide your readers and website visitors with unique, new content that shares an interesting perspective.

That’s how you stand out in the crowd!

Pay attention to the trends taking place in your industry. But instead of sharing these stories verbatim like a parrot, you have to put your own spin on them.

Use current industry trends to your advantage by twisting them and turning them and manipulating them into your own ideas so that you’re presenting something unique to your audience.


Are You an Industry Leader?

You’re really missing the boat if you haven’t stepped up and presented your company as a major industry leader.

Remember, no one wants to take advice from the 25th best website, right?

So take on a leadership role. Your audience will recognize this and begin trusting your business as a valuable leader in your market.



Nobody said building an online business is easy. If you avoid making the critical errors mentioned above, you’ll have a much better chance at achieving online success.


Guest post by Wendy Dessler

Wendy is a super-connector with OutreachMama and Towering who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition


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