Historical optimization is the secret for a succesful blog

You’ve written blog posts for some time now. Every post is well researched, careful edited and promoted to your audience. Some articles will hit the sweet spot but some will not. Those top articles that will, are the backbone of your blog and bring an important piece of traffic.

Historical optimization is the secret for a succesful blogEver green content is the type that is always useful and can be published without having an expiration date. All you have to do is take a look at your top posts, dust them off and publish them again, right?

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Corporate blogging 101

Corporate blogging

Wish I knew this before I started writing my first article. Better later than never, so here are the best answers for any question you might have about your B2B blog.

  1. How many posts do you need to publish before you launch your blog?

    – You shouldn’t wait to launch your blog. As soon as you release your first post, you should launch.

  2. How often should you blog?

    – The more often you blog, the more traffic you will get. Try to blog at least once a week. Keep in mind, though, consistency is more important than frequency. If you decide to blog only once a month, that’s fine — just stick with it.

  3. What blogging platform should we use?

    – I recommend WordPress. It will save you both time and money. That way you don’t need engineers to make changes for you.

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