Facebook ads finder

Facebook ads finder

Facebook ads finder

Did you know that there is an online tool that can look up Facebook ads?

It is easy to use and brings up ads from advertisers, certain keywords, URL and more…

Find more about this wonderful Facebook ads finder tool at Ad Espresso here.

I use this tool to do my research before launching a campaign for a new client. So if I need to set up a campaign for a clothing store, I need to get some top-notch inspiration from big brands on the same target audience as my client. Read More…

Social media ad size chart [infographic]

Social-Media-Ad-Sizes-Infographic-2015

Social media ad size chart

My most recent project is a Facebook Ads training course in which I teach the client all about FaceAds and what are the most powerful features. At the end of the course I gave a set resource sites for pic sizes, tips & tricks but I found myself without a good visual about a social media ad size chart.

Finally I found it on  Bannersnack.com and is very good to have at hand or bookmarked in the browser you use.

In short it talks about:

FACEBOOK

  • use a clear call to action – you have a special button for this so no need to put it on the picture
  • careful with the 20% text rule – better to test the pic than redo the whole campaign if it gets rejected

LINKEDIN

  • time is money and business people know it best – give people a reason to pay attention to the ad
  • monitor interaction – especially click-through-rate

PINTEREST

  • promote the best pins from your account
  • keep in mind pic sizes so the image looks good even when you click on it

Read More…

Conversion Pixel Types in Facebook Ads

Facebook comes with a set of conversion pixels you can install on a website.

Conversion Pixel Types in Facebook Ads

Conversion Pixel Types in Facebook Ads

Since Facebook does not give too many details about what conversion pixel goes on what type of action, in this article you will find more about each one of them.

The 6 types of conversion pixels are:

1. Checkout

Used on e-commerce sites to count sales. I also used it for sending a request form for a service or product instead of leads conversion pixel. This one is the basic type and it fits in most cases. Read More…

Facebook Ads or Google Adwords?

Facebook Ads or Adwords? They are not the same and comparing them is like comparing apples and oranges. But there is a way to find out what is best for you at the moment, especially if you don’t have the budget for both.

Here are the benefits for both advertising tools, regarding reach, targeting options and mobile advertising. Check out the infographic below:  Read More…

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