Social media on a niche – Real Estate

Talking about social media looks easy from the outside. The tricky part is customizing all the general knowledge for a new client. This can be done by making a plan from scratch based on previous experiences – if you have it 🙂 – or the best tool for starters – research.

Regarding real estate we all made a transaction. Bought, rented or sold a place. But what about setting up a Pinterest account or what to post on Instagram? Here are the best articles I found on this topic that I know you will find useful or a good starting point for your strategy.

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Social media for real estate industry

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How to get more fans to engage on Facebook

Recently I found this infographic explaining with a metaphor how to get more fans to engage on Facebook.

Thanks to Post Planner for the great visual and if you find it useful please share it!

Fishing for Customers on Facebook

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4 things you hate on Facebook

When I firs got in this business I got some tips of what not to do on Facebook. And then are those moments when you don’t have something great to publish and feel so tempted to break the rules. Well, don’t! Take a break, look at you best posts from Insights section on your page and try to find some content similar to that. Even so, if you don’t have the time and are under pressure to publish you will do one of those things that people hate on Facebook.

Memes that don’t relate to your business

If you have a company page that does B2B business then memes are a bad idea. I know everybody says you have to speak to the public like a human not as a robot, but ask yourself what does a bank have a in common with cat memes? If it’s the bank’s mascot then maybe you can use it, but this case is very unlikely. Also it lowers the business’s credibility and trust when it should be building it.

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