How much to charge for your services

Discussing about money with a client is often uncomfortable and you never know how much to ask for. For a freelancer this is even harder.

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So, how do you know how much to charge for your services?

A great piece of advice I got was to divide the sum I am aiming for in a month to the amount of time I have for my work. This way I will get to the hourly ideal payment.

Some clients take more time, others less. Finding a balance between how much time you spend on a project and a minimum sum you are willing to do the job for is a starting point. THis knowledge is important when you get to the negotiation phase.

Always leave a door open at the negotiation table to come back if you find out the project exceeds your initial estimation of time and resources and you need more to continue. I usually give a three months period to settle in, and if something is not right I call another talk. Read More…

Social media ad size chart [infographic]

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Social media ad size chart

My most recent project is a Facebook Ads training course in which I teach the client all about FaceAds and what are the most powerful features. At the end of the course I gave a set resource sites for pic sizes, tips & tricks but I found myself without a good visual about a social media ad size chart.

Finally I found it on  Bannersnack.com and is very good to have at hand or bookmarked in the browser you use.

In short it talks about:

FACEBOOK

  • use a clear call to action – you have a special button for this so no need to put it on the picture
  • careful with the 20% text rule – better to test the pic than redo the whole campaign if it gets rejected

LINKEDIN

  • time is money and business people know it best – give people a reason to pay attention to the ad
  • monitor interaction – especially click-through-rate

PINTEREST

  • promote the best pins from your account
  • keep in mind pic sizes so the image looks good even when you click on it

Read More…

Why you need a social media consultant

The market is full of self-proclaimed specialists. Is not so hard to start-up a page, post funny things and call yourself a social media guru. Also, is not so hard to read all the articles on this topic and speak only about general things and avoid getting down and specific with the business in front of you.

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This way of thinking has brought a bad name to genuine specialists who talk out of experience. So, what can a social media consultant do for you? Read More…

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