Social media image size 2016 update

Pin it or bookmark it! And always have this cheat sheet around to check it the images you are using on Facebook, Twitter, Linkedin and so on, are the right size to fit the profile.

Quick preview

Facebook Image Sizes

  • Cover photo: 815 px wide by 315 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 627 px tall

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When to start buying Facebook Ads

starting-line

In the past it used to be all about searching on Google and finding out more about anything that comes to mind directly in from the search. Now, you just open the Facebook app on your phone and search for it there. If it isn’t there, there is a problem and you may get suspicious.

The first thing I tell a client when they want to get on board of the social media train is go where your potential customers are. If they are Facebook, Pinterest and Linkedin, then you need to create a profile there and make it reflect your image.

The next step is to get people to notice your presence. Here’s how you do that without investing all the money:

1. Get those first 25 fans on Facebook so you can get a custom vanity URL on the platform

2. Invite friends, your email list, employees, and tell them to invite people too

3. DON’T be tempted to buy likes! This may backfire on you so is better to grow a slow and quality follower base than a fake one Read More…

Increase your productivity as a social media manager

As a social media consultant I do a lot of work in managing social accounts. At first I had a few tools to help me out but in time and after reading the “wise ones” in this industry I discovered that the best way to find great content is to set up tools that bring that content to you and you just have to curate it.

So, to better understand this here is an infographic from Quick Sprout explaining how this strategy works: Read More…

GIF maker apps for Facebook

On 29th May Facebook welcomed a new type of visual content, the animated images also know as GIFs. Currently available for users, the GIFs may change the way things look in the news feed.

Animated GIFs became very popular on webpages like Tumblr or Reddit where you can find a wide range of subjects to share on your networks, but you can make your own animated images with one of the many free GIF maker apps available for your iPhone or Android device, and then share them instantly on Facebook and other social media channels.

For those who want a quick way to animate a picture, here is a list of free apps for every type of user. Read More…

Social media posts: text length & picture size

In social media there are two things you always have to keep in mind: text length and picture size for each channel you use. To keep things simple I prefer having an infographic for each of them to consult every time I need some guidance.

Here are the only two infographics you need to know:

Optimal length of a social media update

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10 best tips of copywriting in social media

Copywriting is salesmanship in print, not clever wordsmithing – this is the cardinal rule known by every worth-mentioning copywriter that has ever lived. It’s hard to explain it better than this, but if you can’t explain it simple than you don’t understand it well enough. Having this in mind, you can move to 10 best tips of copywriting in social media.

#1 Writers block is cured with research

This means that for every subject you write content for, you need to do as much research as possible.

“The best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use”. – Source

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Why you need a social media consultant

The market is full of self-proclaimed specialists. Is not so hard to start-up a page, post funny things and call yourself a social media guru. Also, is not so hard to read all the articles on this topic and speak only about general things and avoid getting down and specific with the business in front of you.

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This way of thinking has brought a bad name to genuine specialists who talk out of experience. So, what can a social media consultant do for you? Read More…

Customer psychology – What people think about you

We measure the success of a website in key figures like traffic, conversions, new leads and so on. But behind these numbers there are real people searching for something and they might want your services or products if you know how to sell it to them.

Customer Psychology

 

Recently I found an article about how people think of what you are selling. At any given moment you are visited by:

  • People who will instantly buy
  • People who will never buy
  • And there are the sideliners

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3 tips on growing your social audience

The first sign of a good online marketing strategy is that your audience responds to your content. This means a growing reach, engagement and number of new fans or followers. After this, next come the leads and finally, sales. This is what any social media manager wants to see. But the road is not so smooth.

Growing the social audience

Here are some tips on what to do when you feel stuck in bringing new fans and growing that social audience.

1. Each channel needs a different recipe

So you have 3 or 4 channels to manage for a client. Do you publish the same message on Facebook, Twitter and G+? If a message might work for Facebook and G+ it may not fit Twitter, literally. So each channel needs its own tailored message type, photo and time of publishing.

There is no general rule of thumb that can work for everybody, so you must understand the network, it’s dynamics and look at what others do there. Look at the competition, look at influencers and try to pick up what they do well and replicate it to your own page. Testing new ideas every month is the key to stay ahead.

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