7 ways to get motivated on a lazy day

Today is one of those days when not even a cup of black tea does the job. How can you?

As a freelancer consultant, I get one of those lazy days after I had a few days of intense work. The need to unwind is very normal, but I can’t do that in the middle of the week. So I have a few tricks to shake the lazy off and keep on going until the weekend and much-needed sleep and relaxation. Read More…

How much to charge for your services

Discussing about money with a client is often uncomfortable and you never know how much to ask for. For a freelancer this is even harder.

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So, how do you know how much to charge for your services?

A great piece of advice I got was to divide the sum I am aiming for in a month to the amount of time I have for my work. This way I will get to the hourly ideal payment.

Some clients take more time, others less. Finding a balance between how much time you spend on a project and a minimum sum you are willing to do the job for is a starting point. THis knowledge is important when you get to the negotiation phase.

Always leave a door open at the negotiation table to come back if you find out the project exceeds your initial estimation of time and resources and you need more to continue. I usually give a three months period to settle in, and if something is not right I call another talk. Read More…

5 tips to optimize your Facebook ads campaign

Do you want to get the most of your budget? Testing, testing, testing is a general piece of advice for Facebook ads and you need more?

Nod YES and continue reading some of the best tips I’ve got so far:

1. Create ad pictures according to Facebook size recommendation

The best size for your image will vary based on the type of ad you are creating. Be sure to consult Facebook’s Official Ads Guide to find the optimal size. This way your ad will look good on every type of display (mobile & web). Read More…

10 best tips of copywriting in social media

Copywriting is salesmanship in print, not clever wordsmithing – this is the cardinal rule known by every worth-mentioning copywriter that has ever lived. It’s hard to explain it better than this, but if you can’t explain it simple than you don’t understand it well enough. Having this in mind, you can move to 10 best tips of copywriting in social media.

#1 Writers block is cured with research

This means that for every subject you write content for, you need to do as much research as possible.

“The best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use”. – Source

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3 tips on growing your social audience

The first sign of a good online marketing strategy is that your audience responds to your content. This means a growing reach, engagement and number of new fans or followers. After this, next come the leads and finally, sales. This is what any social media manager wants to see. But the road is not so smooth.

Growing the social audience

Here are some tips on what to do when you feel stuck in bringing new fans and growing that social audience.

1. Each channel needs a different recipe

So you have 3 or 4 channels to manage for a client. Do you publish the same message on Facebook, Twitter and G+? If a message might work for Facebook and G+ it may not fit Twitter, literally. So each channel needs its own tailored message type, photo and time of publishing.

There is no general rule of thumb that can work for everybody, so you must understand the network, it’s dynamics and look at what others do there. Look at the competition, look at influencers and try to pick up what they do well and replicate it to your own page. Testing new ideas every month is the key to stay ahead.

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