When to start buying Facebook Ads

starting-line

In the past it used to be all about searching on Google and finding out more about anything that comes to mind directly in from the search. Now, you just open the Facebook app on your phone and search for it there. If it isn’t there, there is a problem and you may get suspicious.

The first thing I tell a client when they want to get on board of the social media train is go where your potential customers are. If they are Facebook, Pinterest and Linkedin, then you need to create a profile there and make it reflect your image.

The next step is to get people to notice your presence. Here’s how you do that without investing all the money:

1. Get those first 25 fans on Facebook so you can get a custom vanity URL on the platform

2. Invite friends, your email list, employees, and tell them to invite people too

3. DON’T be tempted to buy likes! This may backfire on you so is better to grow a slow and quality follower base than a fake one Read More…

Why you need a social media consultant

The market is full of self-proclaimed specialists. Is not so hard to start-up a page, post funny things and call yourself a social media guru. Also, is not so hard to read all the articles on this topic and speak only about general things and avoid getting down and specific with the business in front of you.

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This way of thinking has brought a bad name to genuine specialists who talk out of experience. So, what can a social media consultant do for you? Read More…

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