The power of visual content

There are thousand upon thousand articles written about the power of visual content on social media and is not so hard to guess why. If you watched Mad Men you learned that people are all about what they see. If a picture sends the right message in the right moment you will make the intended action. This is available on Facebook or any other social media channels as well.

Power of visual content

In this article I want to share with you the power of visual content and how simple you can make your own pictures so that you get original content every time you want to post.

One of the clients I represent has a challenging topic: electronic cigars. Maybe you don’t know, but they are not allowed on Adwords or Faceads or any regular publicity channels because e-cigs are regarded as tobacco products. So the only place I can invest energy and time is in making great visual content that appeals to the niche public.

How do I do it?

This recipe applies to any other account that you want to stand out in the noise with great visual content.

Free photo sources 

A while back Getty Images opened the gate to free content. Since then many free photo sites have emerged and have good sources.

1. New Old Stock

If you are looking for vintage photos, New Old Stock is a good place to start. This tumblr powered site gathers pictures from public archives so you can borrow them without any restrictions.

2. Stock Xchng

This is a database of free images that you can use in any way you want. It may get a little bit of time consuming because there aren’t many sorting options.

More free and paid image sources you can find in this article here.

3. Pinterest

I also like to use Pinterest. It’s a great place to find “home-made” photos gathered in interest boards that are very inspiring. Many pictures here come from other sites or blogs and that brings another level in great content discovery. Don’t forget to include a photo source when you reuse it so the owner gets proper credit for the work he has done.

4. Google Image Search

This one is a little bit tricky because you have to apply some filters that may rule out the images that caught your attention. As you can see in the print screen below, you have to click on Search tools and get to the Usage rights drop down menu. Here you can pick what option better suits your purpose.

pinguini search

Free photos on google image search

Now that you got the pictures you want, you have to give them a personal touch. This may be some beautiful text, resizing or cropping, or putting on a vintage filter. Look for tools that can easily help you do this, even though you are not a graphic designer and don’t have his imagination and creativity.

Here are some great places where you can find out the latest picture sizes on every important social site, from Facebook to Pinterest. Jon Loomer has a nice visual that pins all the Facebook Image sizes – I have this one bookmarked close by. On Sprout Social you can find a much larger and complete list of pic sizes for Twitter, Facebook, G+, Pinterest, Youtube, Instagram, Linkedin and Tumblr.


Online picture editing tools

1. Canva

Many articles recommend  Canva as one of the best photo editors online. It has many features that help the creative work starting from the homepage where you can choose what dimension you need to design or make a custom one. After this step you enter a well stocked predefined text designs and layouts that help a lot if you want something creative. And if you want a special touch you can buy stock pictures available here that go perfectly with the design you had in mind. At the end, all your work is saved and if you need to make changes you can do it easily.

2. Pick Monkey

I felt in love with Pic Monkey’s beautiful fonts. Also, the layouts are perfect if you want to make a design with an inspiring quote. Another interesting feature is the collage tool. This helps you create beautiful designs starting from the predefined categories available there. This tool has a premium service that offers the most elegant fonts and layouts and if you use it constantly, then I recommend the paid version that unlocks all the features.

3. Pixlr

This tool is more advanced and you can edit photos similar to the way you would in Photoshop. So if you need a quick airbrush or other photo editing this tool will be of great help.

You may not have the time and resources to do it for the average page but for a premium  product page it makes all the difference. Also, original content goes well on every channel and is highly appreciated by search engines.

I would like to hear your thoughts about what pic sources and tools you use in the comments below. Also, feel free to share this article with your friends and followers.

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