Conversion Pixel Types in Facebook Ads

Facebook comes with a set of conversion pixels you can install on a website.

Conversion Pixel Types in Facebook Ads

Conversion Pixel Types in Facebook Ads

Since Facebook does not give too many details about what conversion pixel goes on what type of action, in this article you will find more about each one of them.

The 6 types of conversion pixels are:

1. Checkout

Used on e-commerce sites to count sales. I also used it for sending a request form for a service or product instead of leads conversion pixel. This one is the basic type and it fits in most cases.

2. Registrations

Every time a user signs up for an account on a site he does a registration conversion. So if you have a music service or any other type of website where the campaign objective is to drive users to create an account, you measure it by registrations.

3. Key page views

When a campaign is set to send traffic to a landing page you want to measure its success by key page view conversions. You could also use UTM tags on the link and track it back in Google Analytics of you don’t want to install a pixel. This conversion pixel allows you to better optimize you campaign and see the results in one place – Facebook Ads.

4. Adds to cart

This one goes hand in hand with checkout conversion pixel. Every time someone creates a shopping cart or adds items into it, it will be measured by this pixel. This pixel is optional since you have the conversion one that is the end goal of most campaigns.

If you want to know people who abandoned shopping carts, just create a Custom Website Audience that gathers all people who visited the shopping cart page but did not get to the “Thank you” page. This audience can be used any time to send a reminder about the pending purchase on your site.

5. Leads

The name is self-explanatory. You have a site that is not e-commerce, but people have the option of getting in touch by sending a registration form with their contact information. This way the visitor becomes a lead. From there you can guide him through the conversion funnel with other campaigns or sales strategies.

6. Other conversions

If you read all of the conversion types above and still you are not sure which one fits best to your needs, then choose other conversions pixel.

Don’t forget to install the chosen pixel only on the page you count as a conversion. DO NOT make the mistake and put it all over your website like a custom audiences pixel, because it will report every move as a conversion or report none at all.

Hope you found this beginner’s guide for conversion pixel types in Facebook Ads helpful, and if you have any questions I would love to read them in the comments below.

Leave a Reply

Subscribe to my blog